In this article we are going to explore link building and creating both proper one way link building and link exchange campaigns. While the content of your website is one the most important factors in search engine placement and ranking, it is also extremely important that you obtain high quality relevant inbound links over time if you want to retain those high rankings. Getting a new website indexed is not really an issue anymore, but appearing for your keywords in search engine results is a completely different story. Link building campaigns, which are also a part of the indexing process, have to be done in a very specific manor or your website could suffer a penalty and drop out of search results entirely and be placed in what is commonly being classified as the sandbox. Although this sandbox effect has not been completely confirmed by any major search engine, most new websites seem to have a very difficult time appearing in top ten search engine rankings for there chosen keywords in the first 6 months of creation, unless very strict guidelines are adhered to.
There are basically two different types of links, one way links and reciprocal links. There are other more complex link building techniques but the first two are the major types that anyone with a website can get without treading too closely to the out skirts of the sandbox.
Reciprocal linking is basically a link exchange between two websites. Website one places a link to website two, and vice versa, and can consist of a text link or image ad between each website. However in recent months these types of links are being considered less valuable than a one way link by search engines. You might be asking yourself, "Why bother then?", and of course that is a great question that deserves an answer. In the past a reciprocal link was simply counted as a link by search engines no matter what, so what began to happen over time was that totally unrelated websites exchanged links to manipulate search engine results. For example, a website about exotic cars was exchanging links with a website about house painting just to gain a link.
Search engines have evolved to the point that they now realize that a person searching for exotic cars probably doesn't care about house painting, so this type of link exchange is heavily discounted. Search engines want to provide the best possible results in the top ten to there users, and as such a website with a few good relevant inbound links will now out perform a website with many irrelevant links. What this boils down to is a reciprocal link can still serve a purpose towards not only getting qualified traffic to your website but also search engine consideration if the two websites that link together are related in some way. An example of this would be if the exotic car website exchanged links with say an exotic truck website, or the house painting website exchanged with a home renovator website.
Creating backlinks to your website is crucial to generate traffic. A link building package can help you a long way in your efforts of building backlinks and generating traffic to your site. what is tiered link building