Brand concept of new media New media is a relative concept, it is a new media form after the traditional media such as newspapers, radio, television and so on, including network media, mobile media, digital TV and so on. New media is a broad concept, the use of digital technology, network technology, through the Internet, broadband local area network, wireless communication network, satellite channels, and computers, mobile phones, digital TV terminal, to the user to provide information and entertainment services form of communication. Today we will introduce a new media marketing plan to set off the industry market. A new media marketing skills and methods 1, set new media marketing objectives. For any media marketing strategy, the start should be to set the goals you want to achieve. Having a goal can make you react quickly when you are at a disadvantage in the new media war. Without goals, you can't measure your results, and you can't show your ROI. 2, marketing objectives and marketing strategy to maintain a consistent, so that you in the new media marketing planning efforts will be made to promote you to achieve the objectives of the enterprise. If your marketing strategy can help companies achieve your goals, then you are more likely to receive administrative support and investment. Marketing objectives should be more than just about the "forward", "point like" and the like of the index, but also should be the sales, popularity and site traffic, such as advanced indicators. 3, from industry leaders, competitors, customers to get new media inspiration. One of the most important reasons why you can stay active on the new media is that your customers are already active. This usually means that your competitors are also very active. This is not pleasant, but it means that you can write a large number of existing information to your new media marketing program. See how you can make you stand out from your competitors and attract customers to your competitors. 4, make the content planning and editing schedule. The prophet's brand is important for the success of the new media. Marketing plan should include a content creation strategy, content summary strategy and edit schedule. Your editor's schedule should cover the Facebook, the Twitter, the specific date and time of the push, as well as the content you intend to push in the new media marketing campaign. 5, test, evaluate and adjust your social media marketing plan. The prophet brand marketing is introduced in order to find out what your marketing strategy should be made to make adjustments, you should continue to test. Use URL shortening and UTM code tracking your link, using Google Analytics to track by new media driven page accesses. Record and analyze your successes and failures, and adjust your social media marketing plan. New media era how to use the soft detonated Market Soft Wen can make the products become more and more characteristics, unconsciously let consumers interested in the product, let the enterprise brand advertising invisible penetration of consumer psychology, increase market share. Soft Wen planning packaging: A clear understanding of the brand advantages and characteristics of products, brand company copywriter planning, using the psychological characteristics of users, rout consumer line, new media marketing planning use software ads will inform the consumer of brand,, coupled with its own brand, product packaging advantages again defeated the minds of consumers physical defense. Soft writing update direction: Any enterprise has its own news events, that is, do not know how to plan their own brand of packaging. In fact, soft text is happening around the enterprise, but no better use of these resources. Soft update package plan according to the enterprise itself, prophet planning explanation planning ideas, combined with the enterprise's own event, such as the company's public events, the enterprise's own activities, the enterprise culture of the brand will these events combined with packaging, to realize the influence of the enterprise in the industry. Soft text layout skills: The enterprise soft updates, first planning enterprise brand, unified brand image of the words used in the soft update, after a series of planning of brand packaging, put on the psychology of the target user groups for precision, realize the enterprise brand exposure, with title of core bit steering group of potential users to the brand cognitive, realize the expansion of the brand influence. Corporate brand planning: Enterprise soft Wen planning must understand the enterprise products and brand advantages. Through the brand advantage of the business enterprise, told the media, to attract consumers eyeball, through the media exposure suggests marketing to promote consumers to buy, to achieve the performance of the company's sales. Soft Wen planning must highlight the core features of the product, brand advantage, so that consumers in the purchase of product experience to feel the joy, to achieve consumer reputation, to achieve brand exposure. Brand enterprises through popular events brand packaging, let enterprise and popular related incident, in associations allow consumers to experience the brand advantage, soft layout through the use of marketing scare, remind consumer cognition, to borrow user psychology of sales conversion. New media operations marketing planning is through the study of user psychology, combined with the user's psychological preparation of users like content and then combined with the user needs to write content, so that users have sustained attention to the enterprise and trust. The core of the new media operations is to analyze the user's psychological, for the user to prepare the content, in the psychological above to impress the user needs, to achieve the brand's exposure.