Experts of the research company Research2Guidance, who have repeatedly conducted research in the field of mobile technologies, suggest that by 2016 the number of patients actively using mobile medical applications for health diagnostics will be about 3 million people, and the number of installations to smartphones - about 142 million units. Also, technical innovations will affect other electronic gadgets, such as, for example, tablets. Remote monitoring of the patient’s health will significantly save time, which is often key in health matters, as well as money spent on follow-up visits to specialists. What still stops innovation? The lack of a regulatory regulator for promoting pharmaceutical products through the Internet channels stops many from introducing innovative technologies. In addition, the technologies introduced rarely show a sharp economic growth, and threaten to reduce profits, since investments are unlikely to return in a short time. For these reasons, many pharmaceutical company leaders deliberately ignore digital innovation with a high level of economic risk. ECG, ultrasound and ear examination ... what else will be available for patients via smartphone A few years ago, Forbes magazine shared a list of the most sought-after gadgets in the future that can transform a smartphone into a diagnostic device. This list includes: - a nozzle on a smartphone that allows you to make a single-channel electrocardiogram of a fairly high quality; - a mobile ultrasonic device-scanner connected via USB-cable to a smartphone with data transfer via Wi-Fi network directly in the hospital or with the addressing to the working computer of the attending physician; - a special overlay on the smartphone’s camera for examining the outer and middle ear, which will turn the camera into a microscope and allow you to send a high-resolution picture to the doctor. - a device for measuring blood sugar, which will allow diabetics to control not only the level of glucose in the blood, and keep a diary of carbohydrate intake and injected insulin - the meter is connected to the phone or tablet, and a quick expert analysis is performed through the inserted test strip with a drop of blood. You can also add a device for checking visual acuity, a mobile blood pressure monitor, a balance for measuring weight, and many other diagnostic applications that allow you to receive, analyze, send data, build graphs and issue urgent recommendations, if necessary. This is work for years !!! And already then, what the consumers will write will be reviews! But “current sho who bought Chota Loshara, drove off some kind of snowstorm, wiping drool” is not a “response”, it is a “bunch” of disrespect towards the target audience. Well, as for the quality of the review, then ... A good review is: expert review containing an attempt to help others with a description of the case (a specific case, reason and reason for writing a review). We need to work both with the “gross opinion” of the crowd and with “expert reviews”. The tactics of work, as well as the tasks to be solved, in each such case, are different. As a conclusion Colleagues, I believe that now you understand: The difference in the meaning and significance of such different works as: “working with Central Asia” or “working with reviews”? You understand what distinguishes the marketing task of popularizing the subject of marketing with the help of feedback, from the dumb performance of the work “to collect feedback”, which the manager for some reason requires or does everything around “automatically”? What is the difference between: “recommendation” and “opinions” caught? How to work with reviews? Gathering feedback and publicly reporting it to Central Asia is a big job for the PR department or the corresponding employee in the structure of the marketing department. Work involving not just a “questionnaire” survey of those who have just bought or “collecting” reviews, but also: speaking and discussing upcoming reviews; focus groups and desk studies with the part of Central Asia that they want can give you feedback and whose feedback will be really useful to people. In general, the ability to do something is not just a desire and not just an opportunity, but also a high level of value done. What, say, is the value of a prosumer for solving marketing problems? Prosumers are more closely associated with other consumers than marketers; The weight of their words is great - impartiality, but the accuracy and objectivity of a number of previous reviews have earned the trust of their audience The level of their expertise is comparable to the level of company specialists this is all the more true, the more professional the products and the higher the risk of decision-making (expensive purchases, purchases that affect health, etc.). Publications of this kind of experts are perceived as more “social” than commercial, and therefore have an impact on the audience. That is why, collect and accumulate a pool of opinion leaders capable of feedback. Hangouts with experts, a team of prosumers, training them, pumping senses, test sales, samples and products for testing for free, field trips. Promote them as experts among their communities. In the beginning, they are like experts, then they are you, like experts - experts.