Posted by Alex Smith
Filed in Business 218 views
Thinking about creating your first website or creating a new website, you have probably heard about one-page sites, or otherwise “one-page sites”. Such sites consist of one single page and all the necessary information is placed on it. Like other sites, they usually have a menu. However, when you click on menu items, you do not load new pages, but simply scroll to the desired section. One-page sites are considered fashionable and modern - and that is why many companies choose them, rather than multi-page sites. However, single-page users have a set of disadvantages, one of which is SEO. Therefore, choosing a site for your company and business, you must weigh the pros and cons. In the article I will try to help with the choice, and also I will reveal some secrets of SEO one-page. 1. Choose a site type One of the disadvantages of single-page sites is their limited volume and variety of content. If you need to talk about a large range of goods or services on the site, post a variety of information or images, you want to cover the widest possible range of key issues and topics - one-page sites are not for you. However, if you need one of the following types of websites: • Business card site • Portfolio site • Promo site • Landing That one page is right for you. So, if you made your choice in favor of a one-page site, then here is a list of the “pluses” of this solution: One-page sites are cheaper and faster to create. For example, on any site builder, a one-page site can even create and fill an unprepared user in 1 day, and the cost is from 3000 rubles per year! Single-page sites are much better displayed on smartphones than multi-page ones - a site visitor does not need to “jump” through the pages, but rather scroll the page on the screen in the usual way. One-page sites usually have a higher conversion - you place on a single page all the steps in advance of the conversion (the completion of the required action by the site visitor). 2. Creating a one-page page with SEO Keyword Selection Due to the limitations of single-page users, one does not have to rely on random traffic. And since the volume of the text will not allow you to include all relevant keywords and phrases, it is worth spending time and choosing “the best of the best”. Keyword grouping The days of the main role of keywords in search results have passed - now the relevance of content to search queries plays a decisive role. Or, in simple terms, the correspondence of the content of the website texts to search queries. That is why it is worth grouping keywords and phrases by topics, and the themes themselves should be arranged in separate sections on a one-page site. For example, a description block, a block about a company, a cost block, an advantage block, etc. 3. Structuring and optimizing content Making sections as blocks Selecting sections as blocks allows search robots to recognize text as a separate section. This selection is performed at the site programming level by highlighting each block with a tag