Single Pages and SEO Optimization Secrets

Posted by Alex Smith September 16, 2019

Filed in Business 218 views

Thinking about creating your first website or creating a new website, you have probably heard about one-page sites, or otherwise “one-page sites”. Such sites consist of one single page and all the necessary information is placed on it. Like other sites, they usually have a menu. However, when you click on menu items, you do not load new pages, but simply scroll to the desired section. One-page sites are considered fashionable and modern - and that is why many companies choose them, rather than multi-page sites. However, single-page users have a set of disadvantages, one of which is SEO. Therefore, choosing a site for your company and business, you must weigh the pros and cons. In the article I will try to help with the choice, and also I will reveal some secrets of SEO one-page. 1. Choose a site type One of the disadvantages of single-page sites is their limited volume and variety of content. If you need to talk about a large range of goods or services on the site, post a variety of information or images, you want to cover the widest possible range of key issues and topics - one-page sites are not for you. However, if you need one of the following types of websites: • Business card site • Portfolio site • Promo site • Landing That one page is right for you. So, if you made your choice in favor of a one-page site, then here is a list of the “pluses” of this solution: One-page sites are cheaper and faster to create. For example, on any site builder, a one-page site can even create and fill an unprepared user in 1 day, and the cost is from 3000 rubles per year! Single-page sites are much better displayed on smartphones than multi-page ones - a site visitor does not need to “jump” through the pages, but rather scroll the page on the screen in the usual way. One-page sites usually have a higher conversion - you place on a single page all the steps in advance of the conversion (the completion of the required action by the site visitor). 2. Creating a one-page page with SEO Keyword Selection Due to the limitations of single-page users, one does not have to rely on random traffic. And since the volume of the text will not allow you to include all relevant keywords and phrases, it is worth spending time and choosing “the best of the best”. Keyword grouping The days of the main role of keywords in search results have passed - now the relevance of content to search queries plays a decisive role. Or, in simple terms, the correspondence of the content of the website texts to search queries. That is why it is worth grouping keywords and phrases by topics, and the themes themselves should be arranged in separate sections on a one-page site. For example, a description block, a block about a company, a cost block, an advantage block, etc. 3. Structuring and optimizing content Making sections as blocks Selecting sections as blocks allows search robots to recognize text as a separate section. This selection is performed at the site programming level by highlighting each block with a tag

. Create H1-H2 tags for each section All SEO-specialists will unanimously say that there should be only one H1 tag on the page - after all, this tag speaks about the content of the page. All right. But! Dividing the site into blocks (sections), we simulate multipage, which means that for each block we use the H1 tag. Regarding the H2 tag, there are no special restrictions, but you should not abuse it. Block filling Now is the time to fill your site with text. At the same time, do not forget about the grouping of keywords. And of course, remember that phrases marked with H1 tags must contain keywords or phrases. 4. Menu setting The menu is not only an element of navigation, but also an important point in SEO optimization marketing. Especially in the case of single-page sites. And to complete this item, you need to associate each menu item with an anchor link of the corresponding block of your one-page site. For example: 5. Fill in the tags Title, Keywords and Description And finally, we fill in the classic tags of the site itself - Title, Keywords and Description. And although some SEO experts claim that these tags no longer have any meaning, and Search Engines claim that the content of these tags does not play a significant role in search results, it is not recommended to neglect this. Of course, I can’t pretend to say that all of the above guarantees the removal of a one-page page to the top in the search, but I believe that these tips will at least help its advancement
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